Free Live Workshop · Thursday 25 June · 7:00pm BST
A free 60-minute workshop for photographers. In it, Steve hands you the five-step blueprint to do the same.
Thursday 25 June, 7:00pm BST. Live with Steve and George. Free to attend. This one's best experienced live, so block the time and show up.
You can do the work. People keep telling you that. The pictures are strong, your clients are happy, and on a good week it all feels like it's working.
Then the diary thins out. The bookings dry up for a stretch. And that worry about the bills creeps back, even though you're better at this than half the people who never seem to struggle.
Here's the part nobody tells you. The problem was never your photography. It's your business model. Most photographers are stuck selling one-off jobs they have to win from scratch every single time. That's exhausting, and it's why your bank account is always tight.
This workshop isn't about taking better photos. You already do that. It's about a different way of booking work. One specific, repeatable type of client that pays properly and books you back, with almost no chasing.
We won't bury you in theory. We'll show you the whole picture on one slide, walk you through the five steps, and prove the path is far simpler than you'd fear.
You'll leave this hour able to...
This isn't theory. It's the same path Steve's students are already using to book their first £1,000 days.
Years ago, I knocked on a door and asked if they'd like me to photograph the children. They said yes. I did them outdoors on an old square-format camera, thought they were okay, and a week later someone came to my house and pushed a huge envelope through my door. It was stuffed with cash and cheques. Stacks of it. That's where the lightbulb should have gone on. It didn't. I carried on doing weddings, commercial, PR, anything that came in, for years, before I finally understood what I'd stumbled onto.
When the penny dropped, everything changed. That one discovery became NiceSmile, a £700,000-a-year photography business built on the same type of booking, 200 times a year. George runs the operations and the technical side, the gear, the editing, the systems, the part most photographers trip over. Illuumin is the two of us handing that whole formula across.
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